US plastics machinery manufacturer Milacron (Batavia, Ohio; www.milacron.com) recently launched a new integrated brand approach, which aims to provide customers with a global footprint yet a more localised offering. One of the most obvious signs of the new look is an updated logo, which the company says is based on its traditional origins but reflects its abilities to combine products for current solutions.

The new marketing strategy is scheduled for an incremental rollout as the company introduces new developments, expanded market capabilities and integrated sales teams around the world in the coming months. The crowning element in the strategy will be the updated company website, which will bring all product brands into a single centralised hub.

Customers attending "NPE 2015" in Orlando, Florida / USA from 23-27 March (for more details, see Plasteurope.com of 13.02.2015) will be able to take a peek at some of the new aspects of the new branding campaign. At the upcoming US exhibition, the company plans on displaying new products from its Mold-Masters, DME, Ferromatik, Uniloy and CIMCOOL segments. Milacron will also unveil a new co-injection method, "Klear Cans", which allows plastic to replicate the benefits of metal and glass storage solutions.

“We now have all of the pieces in place to realise Milacron’s vision – delivering localised, innovative end-to-end plastics processing solutions to customers on a global scale,” says company CEO Tom Goeke.