COCA-COLA
Use of material in packaging to be reduced by 25% by 2020 / All bottles to include recycled and bio-based PET / Sustainability plan published
Coca-Cola Enterprises (CCE, Middlesex / UK; www.cokecce.co.uk) has published its sustainability plan “Deliver for today, inspire for tomorrow”, detailing its intentions in reducing its environmental impact – including the amount of packaging and water it consumes and recycles and cutting the carbon emissions it produces.

CCE says in the plan that packaging and recycling currently account for 48% of carbon emissions throughout its value chain and, to reduce its carbon footprint and use natural resources more efficiently, it is assessing its packaging from design to disposal. Its goal is to set the standard in sustainable packaging, using renewable and reusable materials that are fully recyclable. It says it will look at all aspects of packaging, from design, weight and recycled content, to renewable materials and recycling.

The company has already committed to a 25% reduction in the amount of material it uses across all packaging formats by 2020, with all of its PET bottles including rPET, as well as bio-based “PlantPET”. Initiatives such as the introduction of the “PlantBottle” – fully recyclable PET plastic bottles made partially from bio-based resources (see Plasteurope.com of 20.12.2011) – form an important part of CCE’s “sustainability vision”. The company says in its plan that by 2020 all of its bottles will be manufactured this way.

CCE is also making a commitment to recycle more packaging than it consumes by ensuring that the amount of material that is collected through national collection schemes, together with the amount of material that is collected and reprocessed through its own initiatives, is greater than the amount of packaging it uses.

The company said that in countries like the UK, where the PET reprocessing structure is less developed, it is more difficult to obtain food-grade rPET. It is taking steps to address this and in partnership with ECO Plastics (Hemswell, Lincolnshire / UK; www.ecoplasticsltd.com) – see Plasteurope.com of 26.09.2011 – is developing a large-scale plastic reprocessing plant in the UK, doubling the amount of rPET produced in the country. The facility will supply sufficient high quality recyclate to include 25% rPET in all plastic packaging produced by CCE in the country by 2012.

In introducing its “sustainability vision”, the company says it has deliberately set commitments and targets to be achieved by 2020 that are feasible, but that stretch its business. It also said that it aims to achieve zero waste in its own operations and will not send waste to landfill from its manufacturing facilities by 2014.

CCE is the sole licensed operator for products of Coca-Cola Company (Atlanta, Georgia / USA; www.thecoca-colacompany.com) in Belgium, continental France, Great Britain, Luxembourg, Monaco, The Netherlands, Norway and Sweden and had a total revenue in 2010 of USD 7.4 bn.

e-Service:
CCE’s sustainability plan “Deliver for today, inspire for tomorrow”, including full details of the company’s new targets for sustainable packaging and recycling, as a PDF document
15.05.2012 Plasteurope.com [222342-0]
Published on 15.05.2012

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