MARKS & SPENCER
Mini bottle wine range shifts to PET / Weight savings of 525 t/y / One year freshness guaranteed
 The new PET wine bottles introduced by Marks & Spencer were developed over the course of two years (Photo: Marks & Spencer) |
Marks & Spencer (M&S, London / UK; www.marksandspencer.com) claims to be the first retailer to convert its range of 25cl still wine bottles to PET – saving 525 t of packaging annually. The PET bottles offer an 88% weight saving over glass.
In the past, PET bottles were used in catering areas with a very fast turnover of stock. Now, oxygen barrier technology has made it possible to achieve a significantly longer shelf life for the bottled wine. The new bottles, which were developed over a period of two years, are guaranteed to keep the wine for at least 12 months. The M&S range includes 19 varieties of red, white and rose wine.
Belinda Kleinig, M&S winemaker, said: “This is really exciting for M&S as it means our customers can enjoy the same great quality wine but in much lighter bottles, which is not only easier for them to carry, but better for the environment.”
In the past, PET bottles were used in catering areas with a very fast turnover of stock. Now, oxygen barrier technology has made it possible to achieve a significantly longer shelf life for the bottled wine. The new bottles, which were developed over a period of two years, are guaranteed to keep the wine for at least 12 months. The M&S range includes 19 varieties of red, white and rose wine.
Belinda Kleinig, M&S winemaker, said: “This is really exciting for M&S as it means our customers can enjoy the same great quality wine but in much lighter bottles, which is not only easier for them to carry, but better for the environment.”
13.05.2010 Plasteurope.com 809 [216194]
Published on 13.05.2010