US toy company Mattel (El Segundo, California, www.mattel.com) plans to incorporate into its products renewable polymers from Sabic’s (Riyadh, Saudi Arabia; www.sabic.com) Trucircle portfolio of certified circular polymers (see Plasteurope.com of 17.10.2019), the Saudi Arabian company said. Mattel’s Mega and Matchbox toys, the first to enter the market using the Trucircle polymers, will be launched later this year, with more products following suit.

Kick-starting the initiative will be the Mega Bloks’ Green Town range – new construction playsets that include the Grow & Protect Farm and the Build & Learn Eco House. From the Matchbox brand, all Action Driver playsets and Recycling Trucks contain Sabic’s materials.

Related: Sabic expanding portfolio for ISCC Plus products for the electronics industry

Mattel is the first company in the toys market to work with Sabic with a mass-balance approach designed to turn second-generation renewable feedstock into high-quality new plastic applications.

The Trucircle portfolio offers design for recyclability, mechanically recycled products, certified circular polymers, and closed-loop initiatives to recycle plastics back into high-quality applications (see Plasteurope.com of 25.01.2021).