PLASTIC FANTASTIC
Cutting a fine figure, in XL format
— By Plasteurope.com staff —
Desperate times call for desperate measures – big ones, too, as toymaker Playmobil now seems to have taken these ancient words of wisdom quite literally. Since the demise of founder-inventor Horst Brandstätter, the toy figure manufacturer from Zirndorf, Germany, has not been able to rest. There is ceaseless gossip in management circles at the top, as sales figures lay in the gutter.
Desperate times call for desperate measures – big ones, too, as toymaker Playmobil now seems to have taken these ancient words of wisdom quite literally. Since the demise of founder-inventor Horst Brandstätter, the toy figure manufacturer from Zirndorf, Germany, has not been able to rest. There is ceaseless gossip in management circles at the top, as sales figures lay in the gutter.
 Go figure: the life-size pieces on display in Berlin (Photo: Playmobil/Julia Schoierer) |
Playmobil CEO Bahri Kurter is therefore hoping that an art auction in Berlin will finally generate some positive publicity: ten oversized Playmobil figures will go under the hammer at the Beinghunted.gallery. Each of the 1.5-metre-tall plastic people has been transformed into works of art, with proceeds from the auction reportedly to go to a good cause. If the bids are plentiful, perhaps Playmobil ought to convert its entire range to the XXL format. After all, better small problems with big figures than big problems with small figures...
— Translated by Andru Shively
27.09.2024 Plasteurope.com [256159-0]
Published on 27.09.2024