PLASTIC FANTASTIC
Not a touchdown, but easily a new first down
It’s not easy being green – especially when you’re hosting an event watched by 113 million sports enthusiasts (and roughly six million Rihanna fans) in the US alone. The carbon footprint is enormous. The stadium uses as much power as over 7,000 households, and let’s not get started on the Super Bowl Ad Blitz… well, maybe just a bit: last year’s 10 most popular ads clocked in at 422 t of carbon emissions. Do yourself a favour, don’t look at the figures for digital advertisers.

But! Super Bowls are, in fact, greening. Among other efforts, the Arizona Super Bowl Host Committee set the lofty goal of diverting 92% of Super Bowl waste from landfill – post-consumer PET alone comes to an extra 2,000 t – and its community greening initiative is all set to offset 4.5 t of carbon emissions by 2030.

This might not seem like a big thing when we just read those big numbers earlier on, but let’s call this a win anyway. After all, LVII is the greenest Super Bowl to date (in Arizona)!
17.02.2023 Plasteurope.com [252227-0]
Published on 17.02.2023

© 2001-2024 Plasteurope.com  |  Imprint  |  Privacy  |  Cookie settings

Plasteurope.com is a business information platform for the European plastics industry. It is part of KI Kunststoff Information and PIE Plastics Information Europe, one of the leading content providers for the European plastics industry. We offer daily updated business news and reports, in-depth market analysis, polymer prices and other services for the international plastics industry, including a suppliers guide, career opportunities, a trade name directory and videos.

News | Polymer Prices | Material Databases | Plastics Exchange | Suppliers Guide | Jobs | Register | Advertising

PIE – Plastics Information Europe | KI – Kunststoff Information | KunststoffWeb | Plastics Material Exchange | Polyglobe | K-Profi
© 2001-2024 by Plasteurope.com, Bad Homburg
Date of print: 22.12.2024 09:13:56   (Ref: 1007009455)
Text and images are subject to copyright and other laws for protection of intellectual property.
Any duplication or distribution in any media as a whole or in parts requires prior written approval by Plasteurope. URL: http://www.plasteurope.com/news/detail.asp