PLASTIC FANTASTIC
If it walks like a duck, it must be worth USD 1,000
A quack crew of designers created the toy (Photo: Lego)
You never know what kind of quacky stuff those Danes will think of nest. This time, the land of hygge’s world famous brick producers Lego (who live in global infamy among those who have stepped on the nubby blocks in bare feet) are testing a 3D printed toy, one flocks of fans want in their collections.

For the remaining weekends in November, the Lego House at company HQ in Billund, Denmark, is giving top billing to its plastic duck giveaway to commemorate a wooden version of the waterfowl first created by company founder Ole Kirk Kristiansen.

If these ducks could talk, they would say their price tag is “cheep”: Lego reports it is only charging DKK 89 (EUR 11.95) per toy. But the list of requirements for securing one includes preregistration, purchases are capped at one per household, and “there’s limited availability each day”, the company noted, which may be why the mini-mallards have been reportedly selling for up to USD 1,000 online.

Will the little ones who visit just to see some colourful blocks be forced to cower and duck as grabby fanboy manchildren shout “Lego my Lego” and wrestle each other for the anatine attraction? Let’s hope not.
11.11.2022 Plasteurope.com [251545-0]
Published on 11.11.2022

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Date of print: 22.12.2024 09:42:51   (Ref: 1007010617)
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