PLASTIC FANTASTIC
“Bearing” down on the giving season in London
 The "Giving Bear" is back in London this year (Photo: Veolia) |
French waste management firm Veolia (Paris; www.veolia.com), and a number of partners, have organised an encore performance for the “Giving Bear”, a life-size sculpture of a polar bear made of 3,000 milk bottles and upcycled wood on display in the UK capital until 30 December.
The depiction of the arctic beast was first created at the end of 2019 by students from the Kingston School of Art's Creative Industries “as a symbol of climate change awareness and charitable giving over the festive season”, Veolia said. “This year, the Giving Bear is also serving as a reminder that it is more important than ever to be kind and thoughtful to others.”
The installation includes a fixed GBP 3 tap donation point, and the money will go to “Our Frontline”, which is supporting frontline and key workers with their mental health during the response to the Covid-19 pandemic.
The company said, “We encourage Londoners, who can safely do so, to visit the Giving Bear, take a selfie and share it on social media using the hashtag #TheGivingBear and tagging @VeoliaUK.”
The depiction of the arctic beast was first created at the end of 2019 by students from the Kingston School of Art's Creative Industries “as a symbol of climate change awareness and charitable giving over the festive season”, Veolia said. “This year, the Giving Bear is also serving as a reminder that it is more important than ever to be kind and thoughtful to others.”
The installation includes a fixed GBP 3 tap donation point, and the money will go to “Our Frontline”, which is supporting frontline and key workers with their mental health during the response to the Covid-19 pandemic.
The company said, “We encourage Londoners, who can safely do so, to visit the Giving Bear, take a selfie and share it on social media using the hashtag #TheGivingBear and tagging @VeoliaUK.”
18.12.2020 Plasteurope.com [246567-0]
Published on 18.12.2020