Complex problems require complex answers. Usually. But if that would take too long and your image is at stake, keep it simple. In the news constantly, the 1.8 trillion pieces of plastic floating in the Great Pacific Garbage Patch might suggest that consuming too much of the robust material is the problem, when every industry manager knows it isn’t.

The culprit for marine litter is, quite clearly, people – they’ll dump anything anywhere. And many of them live near ten rivers in Asia and Africa, the CEO of one company in an alliance created in January to find its own answers proclaimed recently. To keep plastics out of the oceans, just close all ten.

Then fish the stuff out? But how, if a complex floating plastics clean-up vehicle isn’t up to the task? Will managers reach for bathing costumes and take the plunge? Or save material by wading in with bare hands and in the buff? They haven’t unveiled the answer to this one. Maybe they’re fishing for more insight. Or out picking fig leaves to keep it all out of sight!