Danes are known the world over for their innovative and clear-cut design, as well as the mother of all toy bricks: Lego. Unsurprisingly, the combination of both has resulted in an innovation that stands as yet unparalleled – a bicycle helmet modelled on the perfectly blow dried, brown hairstyle of the Lego boys. It is unclear whether a female edition – with a blonde ponytail or dark curls – will follow.

The helmet could help Danish parents convince their offspring to travel more safely on the roads – to date, about 44% of Danish youth cycle without a helmet. Another advantage of the protective gear – even after a prolonged ride, not one hair is out of place…