When something reaches the end of its life, it must be correctly disposed of. Glass bottles are returned, plastic is (ideally) recycled, old cars are brought to the scrapyard. There is an order to everything. When human life ends, it is ashes to ashes and dust to dust. But now there is a new beginning to the end, at the amazing special offer price of only USD 145 – plus shipping and handling fees, of course.

To gain a post-mortem, new lease on life, all that is needed is a biodegradable urn. Although it is unclear whether this means of reincarnation truly fits the ancient Indian concept of a cyclic existence, that is in a nutshell what the new urn does. Just add ashes, fertiliser and a seed, and you will literally be turning over – or more accurately into – a new leaf.