Campaigning against littering has never been this “trendy”. Having cleverly identified the global craze surrounding “Gangnam Style”, the Malay authorities jumped the bandwagon and turned the parody into an appeal against littering. True to the original, the video clip shows the singer and two dancers approaching the camera, engulfed by throngs of confetti and making their way through discarded plastic bags and other trash until – boom – a fist lands in the face of the tuxedo-clad Casanova. Enter “the cleaner”, whose stern appearance has the dancers immediately collecting the litter and disposing of it in the appropriate bin. The moral of the story: “Don’t be a litterbug. It’s not trendy.”

The video posted on YouTube