PLASTICS AND ENVIRONMENT
Canadian industry launches Save Plastic campaign / Aims to raise awareness, change perception of plastics
 The campaign is a joint initiative by the Canadian plastics industry (Photo: CIAC) |
The Canadian plastics industry is coming together to change the way the public views plastics. Leaders from the industry have launched what they’re calling an “awareness-raising campaign”, dubbed Save Plastic. Organisations and companies that are part of this campaign include the Chemistry Industry Association of Canada (CIAC, Ottawa; https://canadianchemistry.ca), Balcan, Husky Technologies, GreenMantra Technologies, Nexeo, Nova Chemicals, PolyExpert, Styro-Go, and Winpak.
According to the association, the goal behind the campaign is to demonstrate that plastic is a valuable resource, and when managed responsibly, is essential for a modern, sustainable way of life, “and will be critical in reaching Canada’s climate goals”. As Bob Masterson, CEO of CIAC told Plasteurope.com, “The campaign is meant to encourage people to pause and rethink the way they perceive plastic.”
Related: Canadian plastics and chemicals trade groups may merge for one voice on circular economy
A Government of Canada study states that almost USD 8 bn (EUR 7.53 bn) worth of plastic sent to landfill could be recuperated into the economy through better collection and recycling. The association says that by saving plastic from landfills, it can recover a valuable resource that will allow it to meet up to 60% of the country’s plastics demand by 2050 with recycled plastics.
On being asked the significance of such a campaign in 2022, Masterson said, “Save Plastic is an awareness campaign to highlight innovations in clean energy, healthcare, food packaging, transportation and many more sectors. Along with the work that is happening in communities to help improve recycling capacity and reduce cost for cities, we hope that audiences will change the way they think of plastic – from waste to an essential resource for our modern way of life.”
According to the association, the goal behind the campaign is to demonstrate that plastic is a valuable resource, and when managed responsibly, is essential for a modern, sustainable way of life, “and will be critical in reaching Canada’s climate goals”. As Bob Masterson, CEO of CIAC told Plasteurope.com, “The campaign is meant to encourage people to pause and rethink the way they perceive plastic.”
Related: Canadian plastics and chemicals trade groups may merge for one voice on circular economy
A Government of Canada study states that almost USD 8 bn (EUR 7.53 bn) worth of plastic sent to landfill could be recuperated into the economy through better collection and recycling. The association says that by saving plastic from landfills, it can recover a valuable resource that will allow it to meet up to 60% of the country’s plastics demand by 2050 with recycled plastics.
On being asked the significance of such a campaign in 2022, Masterson said, “Save Plastic is an awareness campaign to highlight innovations in clean energy, healthcare, food packaging, transportation and many more sectors. Along with the work that is happening in communities to help improve recycling capacity and reduce cost for cities, we hope that audiences will change the way they think of plastic – from waste to an essential resource for our modern way of life.”
16.12.2022 Plasteurope.com [251621-0]
Published on 16.12.2022