Leading food manufacturer Heinz (Pittsburg, Pennsylvania / USA; www.heinz.com) is launching a range of instant cup soups in handy, lightweight, squeezable sachets in the UK. It is the first time the company has entered the instant soup market in a move in response to the rising cost of metal for manufacturing soup cans.

Heinz “Squeeze & Stir” is made from a concentrated purée in four flavours – cream of tomato, Mediterranean vegetable, cream of tomato with basil and minestrone. All consumers need to do is squeeze the soup into a cup, add boiling water and stir. The range provides a convenient solution to a mid-morning or afternoon snack, or as an accompaniment to a sandwich.