FAERCH PLAST
Sage and cream colour thermoforming packaging for relaunch of Tesco Italian ready meals / Freezer-to-oven convenience
A new look for Tesco’s relaunched Italian ready meal range (Photo: Faerch Plast) |
Danish food packaging specialist Faerch Plast (Holstebro; www.faerchplast.com) has recently supplied dual colour CPET trays to convenience foods producer Greencore (Dublin / Ireland; www.greencore.com) for the relaunch of the core Italian ready meal range sold by UK supermarket giant Tesco (Cheshunt; www.tesco.com).
Greencore asked Faerch Plast to give its existing trays a more authentic and appealing format for the new and improved premium ready meals, which include beef lasagna, spaghetti Bolognese, meatball pasta and sausage pasta, with minimal changes to pack designs or sizes.
Jenna Cree, development manager at Greencore’s Warrington / UK facility, said: “Faerch Plast already supplies two dual colour trays in black and terracotta and black and silver for the Tesco Finest range. This striking new sage and cream colour combination meets Tesco’s criteria perfectly and offers a high quality finish that really does make the Italian range stand out on shelf.”
Faerch Plast’s range of CPET trays offers a wide temperature tolerance from -20°C to +220°C degrees, for freezer-to-oven or microwave convenience. CPET eliminates negative effects on food flavour and aroma, giving consumers well-protected, more versatile and better tasting meals, the company said.
Greencore asked Faerch Plast to give its existing trays a more authentic and appealing format for the new and improved premium ready meals, which include beef lasagna, spaghetti Bolognese, meatball pasta and sausage pasta, with minimal changes to pack designs or sizes.
Jenna Cree, development manager at Greencore’s Warrington / UK facility, said: “Faerch Plast already supplies two dual colour trays in black and terracotta and black and silver for the Tesco Finest range. This striking new sage and cream colour combination meets Tesco’s criteria perfectly and offers a high quality finish that really does make the Italian range stand out on shelf.”
Faerch Plast’s range of CPET trays offers a wide temperature tolerance from -20°C to +220°C degrees, for freezer-to-oven or microwave convenience. CPET eliminates negative effects on food flavour and aroma, giving consumers well-protected, more versatile and better tasting meals, the company said.
15.10.2014 Plasteurope.com [229441-0]
Published on 15.10.2014