COCA-COLA
Stake in US coffee roaster Green Mountain acquired / New plastic capsule system for cold drinks from 2015
 This is what the new Coke-dispensing machine could potentially look like (Illustration: PIE) |
US soft drink giant Coca-Cola (Atlanta, Georgia / USA; www.coca-cola.com) has secured for itself a berth in the capsule market normally reserved for coffee-based products. In a deal set to close in March, it will pay USD 1.25 bn for a 10% stake in coffee roaster Green Mountain (GMCR, Waterbury, Vermont / USA; www.greenmountaincoffee.com). The link with Coke will give GMCR the financial strength and marketing clout to bring its “Keurig Cold” capsule system to worldwide markets.
Initially, the coffee maker will produce “precisely formulated” single-served pods for the Atlanta-based company’s cold beverages including carbonated sodas, enhanced water, juice and sports drinks as well as ice teas. The partners said they also planned to “explore further opportunities to collaborate on the Keurig platform.” The first plastic capsules and machines are expected to be on the market from 2015. To date, GMCR is said to have sold more than 30m machines for use in homes, offices and other locations.
Initially, the coffee maker will produce “precisely formulated” single-served pods for the Atlanta-based company’s cold beverages including carbonated sodas, enhanced water, juice and sports drinks as well as ice teas. The partners said they also planned to “explore further opportunities to collaborate on the Keurig platform.” The first plastic capsules and machines are expected to be on the market from 2015. To date, GMCR is said to have sold more than 30m machines for use in homes, offices and other locations.
12.02.2014 Plasteurope.com [227523-0]
Published on 12.02.2014
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