The fashion and sportwear brand’s commitment to sustainability resurfaces every year. For 2021, Adidas (Herzogenaurach / Germany; www.adidas-group.com) plans to use more than 60% sustainable material in all products worldwide. The move basically translates to recycled polyester and sustainable cotton, which is something the company says it has been using since 2018. To this end, Adidas notes that it is currently trying to develop a process to turn used clothes into cotton-like material in cooperation with Finnish start-up Infinited Fiber (Espoo; www.infinitedfiber.com).

With Adidas’ 60%-sustainable-material range under brand names “Primeblue” and “Primegreen”, the German firm is inching closer to its goal of using only recycled polyester for all products from 2024 onward (see Plasteurope.com of 27.07.2018). In 2021, the company aims to produce 17m pairs of shoes with recycled plastics waste collected from beaches and coastal regions after making more than 15m in 2020 (see Plasteurope.com of 07.02.2020), a significant increase from 2019, when the multinational sports brand manufactured more than 11m pairs; it made just 5m in 2018 and 1m in 2017.